Making Waves at Moda Boutique August 9 - 11 2015

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This year we are absolutely thrilled to bringing our brand to launch at Moda Fashion Trade Show 2015. Moda recently had this to say about Clover Lewis Swimwear...

Premium swimwear makes waves this season as the industry’s most exclusive labels debut at Moda Boutique. Combining poolside glamour, optimum fit and durability...Clover Lewis Swimwear – the newly-launched swimwear label specifically targeting the post-surgery market – launches officially to the trade at this season’s Moda Lingerie & Swim within the Boutique section. The 2016 collection (Olympians Rule) showcases an eye-catching palette of deep-sea teals, coral reds, marine inspired blues and hot flashes of pink, while distinct lines within the range have been created to target women’s individual tastes that prevail long after a cancer diagnosis and breast surgery.

“Women who previously wore bright, stylish bikinis before having breast surgery will be attracted to the brand’s Dive collection, and its bright, on-trend colours and modern shapes,” says brand founder Clover Lewis, who launched the collection following a fruitless search for premium swimwear following her own breast cancer diagnosis in 2010. “Women drawn to glamour meanwhile will love the modern-retro inspired Jump collection, designed to emphasise her figure.”

Although fashion is the key focus throughout the Clover collection, each piece has also been carefully constructed to be supportive and conceal breast imbalances.

“We are excited to be exhibiting as part of Moda Boutique,” says Lewis. “Moda is a great platform for new niche brands to anchor themselves as fashion brands, and we’ve been working hard to get there. We are looking forward to meeting with both specialist and boutique buyers, as Moda attracts thousands of industry professionals looking for newness. We believe our 2016 collection will sit effortlessly alongside mainstream boutique brands in-store, helping to ‘normalise’ the swimwear shopping experience of women post-surgery.”